Internship Report

This section outlines my internship experience, detailing the responsibilities undertaken, tasks completed, and key insights gained throughout my professional training.

Learning & Outcome

Relatability is Key

 I learned that showing multiple "everyday" scenarios (office, kitchen, travel) makes a product feel much more essential to the consumer.

The "Problem-First" Approach

This project taught me that identifying a medical "symptom" (sweating, dizziness) is a much stronger way to start a script than just showing the product.

Strategic Re-writing

I improved my ability to take a "okay" idea and turn it into a "great" campaign by simply asking, "Who else needs this product?"